Goodyear Efficient Grip


We were asked by Leagas Delaney to create a 3D CGI Audi Q3 and a CGI background for their latest Goodyear Efficient Grip campaign. We used detailed reference for the vehicle and modelled everything in 3D software to create a complete 3D vehicle. We then created the CG background and added the vehicle to the image which was a challenge to adopt the correct perspective cues from the supplied foreground photograph. Finally the image was given a illustrated treatment to tie in with the Goodyear brand style.

“Imageynation did a great job for us.They really understood the creative brief, turned the job around quickly and came in on budget.”

Daniel Boyles, Head of Creative Services, Leagas Delaney