Leo Burnett asked us to create a 3D CGI box for their brand new Kellogg’s Special K Honey Clusters campaign.
The new pack involved a revolutionary paper engineering design with a perfect curve along the length of the front right corner of the box.
Imageynation not only created the box in 3D but also rendered a variety of different outputs for the client to choose from. We created multiple contact sheets of varying camera angles, heights, positions and differing artworks. This gave Leo Burnett and Kellogg’s a quick and easy visual reference to chose the best position and effect for the pack shot.
You can view the contact sheets in the ‘making of’ image gallery along with the rest of the work in progress shots.
