MIRA Driver Training


Mira and the Shoot-Cut-Go agency invited Imageynation back to create another exciting film for Mira. This second film was aimed at highlighting the driver training capabilities Mira have on site.

Driver training at MIRA is special because of their deep understanding of vehicle dynamics founded on fundamental design principles and systems’ knowledge. MIRA is firmly established as the leading training establishment providing expert driver training to the global motor industry and the emergency services.

The film was shot at Mira’s engineering facilities in Warwickshire, where the production crew had just two days to film a variety of driving techniques, handling grounds and vehicles. These ranged from speeding at 120mph around the high-speed circuits with the new Jaguar XJ, to extreme wet road handling on the wet circuits with the new BMW M3.


“Shoot Cut Go needed a highly talented team experienced in the motor industry to make a film for MIRA shine. After working with Imageynation on other projects we were delighted to have their superb creative skills focussed on producing this video. Using the RED Epic to great effect the film has been highly successful and we look forward to working on the next project.”

Laurence James, Managing Director, Shoot Cut Go

The Project