L’Oreal – Ultimate Blends


Our fabulous friends at Channel 5 Creative asked Imageynation for help with a suite of new TV idents for their client L’Oreal.

We were tasked with creating the 3D CGI stage 5 studio and a whole host of visual FX from green screen keying and background replacement, to motion tracking and match moving.

This ident was created for L’Oreal’s Ultimate Blends and was created using a 360 degree motion controlled rig that would fly around the actor at great speed while the actor was against a green screen that we tracked and matched with 3D CGI geometery. Another impressive result was achieved.