Kellogg’s Optivita


We were asked to create a CG animation of the gut-artery wall for Kellog’s Optivita cereal.

The animation demonstrates the effects Kellog’s Optivita has in helping to reduce cholesterol in your arteries.

In accordance with the client’s wishes and brief, we gave the animation a stylised and more animated look as opposed to a photo-real visual.

The animated piece works very effectively within the final advert.

“It was great to work with Imageynation. The brief was challenging in terms of making a scientific process realistic yet engaging. Imageynation really brought the idea to life and the end results far exceeded my expectations”

Irene Evans, Kellog's Brand Manager