METRO – lowcostholidays


The London METRO asked us to create a CG image for a new client of theirs (lowcostholidays) in the Life & Style supplement of the newspaper.

After receiving the brief, we designed a variety of different creative executions for the client to choose from. Once the client selected their preferred design, we started work on the main image.

Using a selected stock photograph, we digitally painted the lowcostholidays logo in the sand of the image. We created footprints and marks in the sand to make the whole image work together and feel natural.

We also created a landscape version for the iPad users, this image required digital painting to set-extend the image to the correct aspect ratio.

“Imageynation helped us create a striking holiday image for a client to kick off an important deal in style. The end result was on brief, simple and effective – but perhaps more importantly Imageynation were a pleasure to work with, offering plenty of options, adding their own creative ideas and working across an awkward Christmas break without any service hiccups. Would definitely use them for this sort of work again.”

Colin Kennedy, Assistant Editor - METRO

The Project